What is Amazon A+ Content? (Includes Examples, Tips, & More)

Over 6 million third-party sellers and more than 353 million listings are currently competing on the Amazon marketplace!

As a store owner, you need to be exceptional and stand out if you want to succeed here.

But what if you have an ordinary product similar to many others in your niche? Or, what if your supply chain is still growing and you can't offer better prices than your competitors?

The solution might be simpler than you think: use Amazon A+ Content for your listing.

By adding visuals, carousels, interactive slideshows, and other engaging elements to your product pages, you can create appealing content and make your brand stand out.

In this guide, we'll explain the basics and show you how to create an Amazon A+ listing. You'll also learn advanced tips to optimize your listings and make the most of this feature.

What is Amazon A+ Content?

Amazon A+ Content, previously called Enhanced Brand Content (EBC), lets sellers add detailed descriptions, brand stories, high-quality lifestyle images, action shots, and more to their listings.

Various modules give you creative freedom to highlight your product's key features, dive into benefits, share new information, or tell your brand's story to connect with customers. The possibilities are almost endless.

You can include company logos, high-resolution product images, banners, infographics, clickable links, videos (premium version), slideshows, product carousels, 360-degree views, and comparison tables using Amazon A+ Content Manager.

Where Does Amazon A+ Content Appear?

A+ Content appears on the product detail page, usually in the middle and below the bullet points, replacing the product description on desktops. On mobile, it might appear alongside the product description, depending on the category.

Who is Eligible for A+ Content?

A+ Content

Anyone with a Professional selling plan and enrolled in Amazon Brand Registry can use A+ Content. Previously, only Amazon vendors could use it.

To be eligible for Amazon Brand Registry, you need an active registered or pending trademark in the country you want to enroll in and meet other marketplace-specific requirements by Amazon.

Eligible sellers can add A+ Content for up to 15 parent and child ASINs monthly. These ASINs must be part of the brand's approved catalog in the Amazon Brand Registry.

Can Kindle Sellers Use Amazon-Plus Content for Their Book Listings?

Yes, Kindle sellers can use Amazon A+ Content for all published KDP book listings. This feature lets authors and self-publishers enhance their book listings with additional information and visuals.

Do You Have to Pay for A+ Content on Amazon?

A+ Content is free for sellers enrolled in Amazon Brand Registry. There's no maintenance fee. However, if you hire a third-party service to design your A+ listing, there will be costs.

How Much Does It Cost to Get A+ Content Designed for Your Listing?

Professional A+ Content design can cost between $500 to $2000 per listing, depending on the design's complexity. This includes content ideation, keyword research, copywriting, image design, and editing.

Many agencies offer end-to-end A+ Content design services, handling everything from product photography to getting the content live on Amazon.

What's the Difference Between Premium A+ Content and Regular A+ Content?

There are two types of A+ Content: Regular and Premium. Regular A+ Content is available to all sellers in the Amazon Brand Registry. Premium A+ Content, also known as A++ Content, is an invite-only, paid program for brands using Amazon Vendor Central.

Premium A+ Content offers advanced features like product videos and interactive hotspots.

Previously, brands had to pay up to $500k per product for Premium A+ Content. But as of August 2022, Amazon allows all Brand Owners to use A++ Content for free as a promotional offer. To qualify, you need:

- An A+ brand story published on the ASIN catalog

- At least 15 A+ content approvals in the past 12 months

Amazon Premium A+ Content

Why Use Amazon A+ Content for Your Product Listing?

It Helps Grab Shoppers' Attention

Shoppers on Amazon often don't read all the text on your listing. They look at the main image, scan a few bullet points, and check customer reviews. You have only a few seconds to engage them. A+ Content, like high-resolution images or custom banners, can grab their attention and make them stay to learn more about your product.

It Drives More Conversions

Adding comparative info and rich content like images, videos, and GIFs can boost your sales by an average of 5.6%. Even if customers don't buy immediately, A+ Content leaves a lasting impression, increasing the chance they'll return to purchase later.

It Helps Your Brand Stand Out

Using the brand story module, you can share your company's unique journey and make your brand memorable. Custom modules can also help communicate your message effectively.

It Maximizes Your Listing Space

Amazon loves user engagement and often shows sponsored ads and similar product recommendations on your listing. A+ Content helps you use the available space to keep customers engaged and prevent them from leaving your page.

It Improves Your Product Ranking

While A+ Content isn't a direct ranking factor, it can improve your product's ranking by boosting clicks and conversions, reinforcing the Amazon feedback loop.

It Improves Indexability and Visibility

Your A+ listing isn't indexed by Amazon's search engine, but some parts, like image keywords, are. These can improve your visibility for relevant search terms.

How to Create and Add A+ Content to Your Amazon Listing?

If your brand is in the Amazon Brand Registry, you can start creating A+ Content now. Follow these steps:

Step 1: Go to A+ Content Manager

Access the A+ Content Manager in your Seller Central account under 'Advertising'.

Step 2: Select the Type of A+ Content

Click 'Start creating A+ Content' and choose from Enhanced Product Description (Basic A+ Content) or Brand Story.

Step 3: Add Content Details and Modules

Name your A+ Content and start adding modules. Basic A+ Content allows up to seven modules.

Step 4: Apply ASINs

Select the ASINs to apply the content to from the Apply ASINs tab.

Step 5: Review and Submit for Approval

Review your content, ensure it meets Amazon guidelines, and submit it for approval. Amazon typically approves content within three business days, though it can be faster or slower depending on the time of year.

Types of Amazon A+ Content Templates and Modules

There are two types of templates: Enhanced Product Description (Basic A+ Content) and Brand Story. You can use both or just one.

Enhanced Product Description

This template lets you highlight product features and benefits with media-rich content. You can use up to seven modules, choosing from 17 different types to best showcase your product.

Brand Story

This template allows you to tell your brand's story with images, videos, and galleries. You can use up to 18 modules to create a memorable narrative.

Amazon A+ Content Guidelines – Dos and Don'ts

DO

- Follow module-specific image sizes and resolutions.

- Use only content you have rights for.

- Use comparison charts to highlight your product.

- Use original, engaging text.

DO NOT

- Include contact or shipping information.

- Use copyrighted symbols.

- Mention competitors or other brands.

- Use promotional phrases.

- Add external links.

- Use low-quality images or plagiarized content.

Basic Amazon A+ Content Optimization Tips

1. Use a Striking Hero Image: Grab attention with high-resolution close-ups or lifestyle images showing your product in action.

2. Craft a Compelling Story: Share your brand's journey or a customer's experience to build an emotional connection.

3. Use More Visuals and Less Text: Communicate with visuals and support them with minimal text.

4. Get Creative with Custom Images: Use custom images to explain technical details and processes visually.

5. Use Banners: Banners with striking designs can highlight key messages about your product or brand.

6. Add Image Keywords: Include secondary keywords in your image keywords to improve visibility.

7. Preview Your Listing: Check how your listing looks on desktop and mobile before submitting.

Advanced Amazon A+ Content Optimization Strategies

1. Use Standard Multiple Image Module A: This module helps engage visitors by allowing them to click through multiple images to learn more.

2. Use Icons for Product Features: Icons make it easier for customers to understand complex information quickly.

3. Use Product Carousels: Carousels can help cross-sell and upsell other products in your catalog.

4. Publish in Different Languages: Create variations of your A+ Content in different languages for a global audience.

5. A/B Test Your Content: A/B testing helps you understand what visuals and text work best for conversions.

Frequently Asked Questions About Amazon A+ Listing

1.Is Amazon A+ Content Indexed?

No, but focus on creating engaging content.

2.What is A+ Content Manager on Amazon?

A tool for creating and managing A+ listings.

3.Does Amazon A+ Content Affect Your SEO?

Not directly, but it boosts engagement, which helps rankings.

4.Is Amazon A+ Content Free?

Yes, for sellers in the Brand Registry.

5.Can A+ Content be copied?

Yes, within the same seller account.

Don't let your products blend into the crowd. Stand out with Amazon A+ Content and captivate your customers with stunning visuals and engaging stories. Whether you're new to the Amazon marketplace or looking to optimize your existing listings, now is the perfect time to take action.

Get Started Today:

Enroll in the Amazon Brand Registry to unlock A+ Content.

Use our step-by-step guide to create eye-catching and effective listings.

Watch your conversions soar as you connect with your audience like never before.

Need Help? Contact us to learn more about our professional A+ Content design services and how we can help you craft a winning Amazon strategy.

Don't wait – transform your listings and boost your sales with Amazon A+ Content now with Amzonics!