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What's your average CPC?

Cost Per Click (CPC) is the amount you pay for each click on your ad.

What's your landing page's conversion rate?

Percentage of visitors who complete your desired action. Good conversion rates are typically above 3%.

0% 50% 100%

How many sales/leads do you want per daily?

Your target number of conversions for the selected period.

Your ideal budget is:

$Infinity

/daily

$Infinity

CPA

(Cost per conversion)

Infinity

Clicks

(Approximately)

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Campaign Settings

Target Daily Budget

The maximum amount you want to spend per day on your Amazon PPC campaign.

Average CPC

Your expected Cost Per Click. This is what you pay when someone clicks your ad.

Expected CTR

Click-Through Rate - the percentage of people who see your ad and click on it. Industry average is 0.3-1%.

Poor < 0.3%

Average 0.3-0.7%

Good > 0.7%

0.5%

Target ACOS

Advertising Cost of Sale - lower is better. Below 20% is good, 20-30% is average, above 30% needs improvement.

Good < 20%

Average 20-30%

Poor > 30%

25%

Conversion Rate

Percentage of clicks that result in sales. Below 8% is poor, 8-12% is average, above 12% is good.

Poor < 8%

Average 8-12%

Good > 12%

12%

Daily Clicks

Expected ad clicks per day

Daily Sales

Expected conversions

$50.25

Required Budget

Daily spend needed

$1,507.50

Monthly Budget

30-day projection

$201.00

Est. Daily Revenue

Based on conversion rate

Did you know?

Optimizing your Amazon PPC campaigns can reduce ACOS by up to 30% and increase ROI. Learn how to improve your campaigns →

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